TCF 2.2 is the latest version of the IAB Europe’s Transparency and Consent Framework. It builds upon TCF 2.0 with improved user transparency and publisher control. TCF 2.2 was introduced following regulatory pressure, particularly from the Belgian Data Protection Authority, to ensure better GDPR compliance.

Key Enhancements

• Fewer Purposes: The number of data processing purposes has been reduced and simplified.

• Clearer Language: Purpose descriptions and vendor disclosures are written in more user-friendly terms.

• Vendor Accountability: Vendors must provide clearer, standardized privacy practices.

• UI Requirements: Consent UIs must be more informative and user-centric.

Compliance & Benefits

TCF 2.2 strengthens GDPR and ePrivacy alignment by reducing ambiguity in consent practices. It’s designed to improve user experience and ensure that consent signals are genuinely informed and freely given. Organizations using CMPs should upgrade to TCF 2.2 to stay compliant and avoid enforcement risks.

TCF 2.2 is especially important for businesses relying on programmatic advertising, personalized content, and cross-site tracking, ensuring transparency and legal integrity in the ad tech ecosystem.