Seers Glossary

What is SaaS Conversion Tracking? SaaS conversion tracking helps software companies measure actions like free trials, demo requests, sign-ups, subscriptions,...

BigCommerce Server-Side Tagging BigCommerce server-side tagging helps ecommerce businesses send tracking events through a server environment instead of relying only...

What is UK GDPR Marketing UK GDPR marketing rules require businesses to process personal data lawfully and transparently when running...

What is EU-US Data Privacy Framework The EU-US Data Privacy Framework is a legal system designed to support personal data...

What are PECR Cookie Rules ? PECR cookie rules are part of the UK Privacy and Electronic Communications Regulations. These...

What is Global Privacy Control Signal Global Privacy Control (GPC) is a browser-based privacy signal that tells websites a user...

What is First-Party Cookie Lifetime ? First-party cookie lifetime refers to how long a website’s own cookies stay active in...

What is Pinterest Conversions API Pinterest Conversions API allows businesses to send website or offline conversion events directly to Pinterest...

What Is Reddit Conversions API Reddit Conversions API helps advertisers send conversion data directly from their server to Reddit Ads....

Snapchat Conversions API Snapchat Conversions API lets businesses send conversion events directly from their server to Snapchat. This improves tracking...

What is LinkedIn Conversions API? LinkedIn Conversions API allows businesses to send conversion data directly from their server to LinkedIn....

What is Google Server Side Tagging ? Google server-side tagging uses Google Tag Manager server containers to process tracking data...