Cross-channel marketing is a strategy that delivers coordinated, consistent messaging to customers across multiple platforms and touchpoints, including websites, email, social media, mobile apps, and paid advertising.
This approach relies heavily on data to track user interactions across channels, build unified customer profiles, and deliver personalised content at the right moment. Cookies, tracking pixels, CRM data, and email engagement metrics are commonly used to stitch together a user’s cross-channel journey and inform campaign decisions.
Cross-channel marketing creates complex consent challenges because data collected on one channel may be used on another. Under the GDPR, consent must be specific to the purpose and method of processing. Consent given for website analytics does not automatically extend to email retargeting or social media advertising.
Businesses must ensure that consent is obtained for each channel and use case independently, and that data is only shared between channels when the user has consented to each specific transfer. This requires a unified consent management approach that spans all marketing touchpoints.
Seers.ai provides a centralised consent layer that applies across your website’s marketing ecosystem. By integrating with Google Consent Mode v2 and supporting server-side tagging, Seers ensures that consent preferences are respected across analytics, advertising, and remarketing channels.
The platform’s consent records document which users have opted in to each marketing channel, providing a clear, auditable basis for cross-channel data use.
Keep cross-channel campaigns connected without compromising user privacy with Seers AI
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