Seers Glossary

What is First-Party Context? First-Party Context refers to collecting data directly through your own domain rather than third-party scripts. This...

What is Data Layer (Server)? A Server Data Layer is a structured data object that exists on the server instead...

What is DPDP Act Compliance? DPDP Act Compliance refers to aligning data practices with India’s Digital Personal Data Protection Act....

What is Data Deduplication? Data Deduplication prevents the same user action from being counted more than once when events are...

What is Enhanced Conversions? Enhanced Conversions use hashed first-party data, such as email or phone number, to improve conversion matching...

What is Event Quota Management Event Quota Management ensures GA4 event limits are not exceeded by filtering low-value or redundant...

What is Form Abandonment Tracking? Form Abandonment Tracking monitors user interactions within forms to detect where and why users exit...

What is GA4 Server Container? A GA4 Server Container receives events from websites or apps and forwards them to GA4...

What is Funnel Leak Detection? Funnel Leak Detection analyses user journeys to identify stages where users abandon the funnel. It...

What is Firebase Server Events? Firebase Server Events are events triggered from backend systems instead of mobile devices. They ensure...

What is Performance Budget? A Performance Budget sets clear limits on how much tracking and scripting a site can run....

What is Purchase Event Validation? Purchase Event Validation confirms that revenue, currency, and transaction IDs are correct before events are...