Conversion Signals are pieces of data that indicate when a user takes an action leading to a conversion. This includes clicks on ads, form submissions, downloads, or purchases. By analyzing these signals, marketers can see which channels, campaigns, and touchpoints drive results.

Conversion Signals help optimize ad targeting, content, and overall marketing strategy. They are critical for accurate attribution and measuring ROI. Businesses can focus on high-performing channels and reduce wasted spend.

Conversion Signals are used in digital analytics and attribution models to give insights on campaign effectiveness. Tracking these signals enables companies to make informed decisions, improve marketing performance, and increase sales or leads efficiently.