When a user clicks “Reject All” on a cookie banner, you typically lose all visibility into what they do. Consent Mode is a clever “middle ground.” It sends “anonymous pings” to Google that don’t use cookies and don’t store personal data. These pings tell you that a conversion happened, but not who did it.

Using Seers AI alongside Consent Mode allows you to use “data modeling” to fill in the gaps. It uses the behavior of people who did consent to predict the behavior of those who didn’t. This gives you a statistically accurate view of your performance without ever violating the privacy of the people who asked to be left alone.