Clarity tracking refers to behaviour analysis technologies that capture user interactions such as clicks, scrolling, and navigation patterns. These tools help businesses understand how visitors use a website. However, tracking should only activate after valid user consent is obtained.

Consent based tracking ensures compliance with privacy laws and respects user preferences. If consent is denied, tracking scripts must remain inactive. Proper configuration is essential to prevent accidental data collection. Clarity tracking supports performance improvement while maintaining transparency and legal compliance.