Funnel tracking is the process of analysing each step a user takes before completing a goal, such as making a purchase or submitting a form.

It helps businesses understand where users drop off in the journey. By tracking stages such as landing page visits, product views, cart additions, and checkout completion, companies can identify weak points. When combined with consent compliant tracking, funnel analysis becomes more reliable and legally safe.

Businesses can then optimise user experience and marketing strategies. Funnel tracking improves decision making by using structured data instead of assumptions.