GDPR (General Data Protection Regulation) is the European Union’s privacy law. It controls how businesses collect, store, and use personal data from EU residents. GDPR compliant tracking means your website only fires analytics and marketing scripts after getting clear, informed user consent. 

What this means in practice:

You must display a cookie consent banner before loading any tracking scripts. Users must have a genuine choice to accept or decline. If they decline, no tracking scripts should run. You must store a record of each user’s consent decision.  Loading tracking scripts before consent is given is a GDPR violation — even if you believe the data is anonymised. 

How to get it right:

Use a Consent Management Platform (CMP) to show a compliant banner, capture user choices, and automatically block or allow scripts based on those choices. Integrate with Google Consent Mode so Google Analytics uses modelled data for non-consenting users. Use server-side tagging to add a further layer of data control. 

Seers.ai is a GDPR-certified CMP that handles all of this automatically. It blocks tracking scripts before consent, records user decisions, supports Google Consent Mode V2, and makes GDPR compliant tracking straightforward to implement on any website — no developer required.