Browser Consent Preferences allow users to set their privacy and tracking permissions directly in their browser. Websites then detect and respect these preferences, making data collection practices more transparent and aligned with user choices.

Key points:
• Empowers users to manage consent at browser level
• Reduces reliance on repeated cookie banners
• Ensures websites honor global privacy signals
• Enhances trust and user control

A visitor using Safari can set tracking preferences once, and compliant websites automatically adjust cookie settings without requiring repeated consent prompts.