Child privacy refers to the legal protections and ethical obligations surrounding the collection, storage, and processing of personal data belonging to minors.
Multiple regulations address this issue globally. In the United States, the Children’s Online Privacy Protection Act (COPPA) requires verifiable parental consent before collecting data from children under 13.
Under the GDPR, member states can set the age of digital consent between 13 and 16, with parental authorisation required below that threshold. The UK’s Age Appropriate Design Code further mandates that online services likely accessed by children must implement privacy protections by default.
Failing to protect children’s data carries severe consequences. Regulators impose substantial fines for violations, and reputational damage from mishandling minors’ data can be irreparable.
Websites and apps must implement age-verification mechanisms, obtain parental consent where required, and apply data minimisation principles to limit the information collected from young users. Cookie tracking and behavioural profiling of minors are particularly scrutinised under current regulations.
Seers.ai uses geolocation detection to present jurisdiction-specific consent banners automatically. Whether a visitor is subject to the GDPR, CCPA, LGPD, or PDPA, Seers adjusts the consent flow to match local requirements.
The platform also maintains detailed consent records that demonstrate lawful data transfer practices, helping businesses satisfy regulatory audits. Combined with server-side tagging and Google Consent Mode v2, Seers ensures your international data flows remain both compliant and effective.
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