Consent governance refers to the structured management of how user consent is collected, recorded, stored, and used within an organisation. It ensures that consent processes follow legal requirements and internal policies.

This includes defining who is responsible for managing consent data, how long it is stored, and how it is linked to marketing or analytics tools. Strong consent governance reduces compliance risks and prevents misuse of personal information.

It also helps businesses respond to regulatory audits with clear evidence. Without proper governance, consent records may become inconsistent or unreliable. Effective consent governance supports transparency, accountability, and long term trust with customers.