Website cookies are small text files that a web server places on a visitor’s browser to store information between page views and sessions.
They fall into several categories. Strictly necessary cookies enable core functionality such as shopping carts and login sessions. Functional cookies remember user preferences like language and region. Analytics cookies track visitor behaviour to help site owners understand traffic patterns.
Marketing cookies identify users across sites to deliver targeted advertising. First-party cookies are set by the domain the user is visiting, while third-party cookies are set by external domains embedded in the page, such as ad networks and social-media widgets.
The EU ePrivacy Directive, often called the Cookie Law, requires websites to obtain informed consent before placing non-essential cookies. GDPR reinforces this by classifying cookie data as personal data when it can identify an individual. In the US, CCPA gives consumers the right to opt out of the sale of personal information collected via cookies.
These regulations have made cookie management a legal obligation rather than a technical nicety. Non-compliance can result in significant fines; GDPR penalties alone can reach four per cent of global annual turnover.
Seers.ai offers an end-to-end cookie management solution: its scanner discovers every cookie on your site, its categorisation engine classifies them by purpose, and its consent banner obtains legally valid consent before non-essential cookies are set. The platform integrates with Google Consent Mode v2 to ensure that analytics and advertising platforms adjust their behaviour based on each visitor’s consent state.
For organisations seeking even greater control, Seers’ server-side tagging routes data through a first-party endpoint, minimising reliance on client-side cookies altogether.
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