Ecommerce cookies are the tracking technologies used by online stores to enable shopping functionality, personalise the customer experience, and measure marketing effectiveness.
Essential ecommerce cookies include session cookies that maintain shopping cart contents, authentication cookies that keep users logged in, and security cookies that protect transactions.
Non-essential ecommerce cookies include analytics cookies that track browsing behaviour, marketing cookies used for retargeting and advertising, and personalisation cookies that remember user preferences and recommend products. Understanding which cookies fall into each category is critical for determining consent requirements.
Essential ecommerce cookies that are strictly necessary for completing a transaction or providing a requested service are exempt from consent requirements under the ePrivacy Directive. However, analytics, marketing, retargeting, and personalisation cookies all require explicit consent.
Ecommerce businesses must carefully audit their cookie inventory to correctly classify each cookie and ensure that non-essential cookies are blocked until consent is obtained. Misclassifying a marketing cookie as essential is a common compliance error that can lead to regulatory action.
Seers’ CMP is optimised for ecommerce environments, automatically scanning and categorising the cookies used by popular platforms like Shopify, WooCommerce, and Magento.
The platform ensures that shopping cart and checkout functionality works seamlessly while blocking non-essential marketing and analytics cookies until consent is granted. Integration with Google Consent Mode v2 helps ecommerce businesses maintain conversion tracking accuracy even when marketing cookies are declined.
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