Privacy policy automation is the use of software tools to generate, maintain, and update privacy policies based on an organisation’s actual data processing activities, applicable regulations, and website technologies. Instead of manually drafting a privacy policy, which requires legal expertise and regular reviews, automation tools scan the website, identify cookies and trackers, determine the applicable jurisdictions, and produce a tailored privacy policy that reflects the site’s real data practices.
Automated privacy policies stay current because the underlying tools continuously monitor for changes. When a new third-party script is added or a regulation is updated, the system flags the change and suggests or applies updates to the policy document.
Manually written privacy policies are prone to several risks. They become outdated as the website’s technology stack evolves, they may omit newly added tracking tools, and they often use generic language that does not accurately describe the organisation’s specific data practices.
An inaccurate privacy policy is not just unhelpful, it can constitute a regulatory violation under the GDPR, which requires that privacy information be accurate, complete, and up to date.Privacy policy automation eliminates these risks by tying the policy content directly to the organisation’s actual technology and data flows.
Seers.ai offers a privacy policy generator that automatically scans websites for cookies and trackers, identifies applicable regulations based on the organisation’s audience, and produces a customised privacy policy. The policy updates as the site changes, ensuring continuous accuracy. Combined with Seers’ CMP and cookie consent tools, the automated privacy policy forms part of a complete compliance solution.
Keep your privacy policy accurate and up to date with Seers AI
START FREE TODAY