Improving GA4 accuracy requires a “multi-layered” defense. First, you need to implement Google Consent Mode to handle privacy fairly. Second, you should move to server-side tracking to bypass ad blockers and browser restrictions. Third, you should use “Enhanced Conversions” to provide more context to Google’s algorithms.

By combining these three steps, you create a robust data ecosystem that is resistant to changes in the industry. It turns GA4 from a “best guess” tool into a high-precision instrument that helps you scale your business with confidence based on data you can actually trust.