Cookie consent requirements are the legal obligations websites must fulfil before setting non-essential cookies on a visitor’s device. Under the GDPR and ePrivacy Directive, websites must inform users about the cookies they use, obtain explicit consent before setting non-essential cookies, provide a genuine choice to accept or reject each cookie category, allow users to withdraw consent as easily as they gave it, and maintain records of consent.
Essential cookies required for basic website functionality are exempt from consent requirements, but all analytics, marketing, and preference cookies require active opt-in consent.
Many websites fail to meet cookie consent requirements despite having a consent banner in place. Common mistakes include using cookie walls that deny access unless all cookies are accepted, treating continued browsing as implied consent, pre-checking consent boxes, making the reject option harder to find or use than the accept option, and failing to actually block cookies before consent is given.
Regulators have explicitly stated that all of these practices fail to meet the standard of freely given, specific, informed, and unambiguous consent required by the GDPR.
Seers.ai is designed to satisfy every cookie consent requirement out of the box. The platform blocks non-essential cookies by default and presents equally prominent accept and reject options. It provides granular category selection, enables easy consent withdrawal through a preference centre, and logs every consent interaction for audit purposes. Seers eliminates the common compliance pitfalls that expose businesses to regulatory risk.
Give users genuine control over their cookies while strengthening compliance with Seers AI
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