Behavioural cookie analysis involves examining the data collected by cookies that track user behaviour on websites. These cookies record actions such as pages visited, time spent on each page, items viewed or added to cart, scroll depth, click patterns, and navigation paths.
The collected data is then analysed to understand user preferences, segment audiences, personalise content, and optimise conversion funnels. Marketing and analytics teams use behavioural cookie data to make informed decisions about website design, content strategy, and advertising campaigns.
Behavioural cookies that track individual user activity fall under the category of non-essential cookies and require explicit consent under the GDPR and ePrivacy Directive. Users must be informed about what behavioural data is being collected, who has access to it, and how long it is retained.
Generic consent notices that fail to specify behavioural tracking are insufficient. Each behavioural tracking cookie should be documented in your cookie policy with a clear description of its purpose, the data it collects, and its expiration period.
Seers’ CMP identifies and categorises behavioural tracking cookies during its automated website scan, ensuring they are properly disclosed and subject to user consent. The platform blocks behavioural cookies until the user explicitly opts in, maintaining compliance with the GDPR and ePrivacy requirements.
Seers’ integration with Google Consent Mode v2 ensures that analytics and advertising tags only receive behavioural data when valid consent is in place.
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