What is LTV Forecasting Fix?

LTV Forecasting Fix focuses on improving the quality of data used for lifetime value calculations. When events are duplicated or missing, GA4 predictive models fail. Server-side validation and deduplication ensure accurate revenue forecasting.

Key Points
• Cleans data used in predictive revenue models
• Fixes duplicate and missing conversion events
• Improves GA4 forecasting reliability
• Supports better long-term planning

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