Underreporting is a silent killer for marketing morale. It makes it look like your efforts aren’t working when they actually are. This usually happens because your tracking code is being blocked by “Enhanced Tracking Protection” in browsers like Safari and Firefox.

To fix underreporting, you must change how the data is collected. By using a server-side “proxy,” your tracking data looks like it’s coming from your own website instead of a third-party server. This allows you to “unmask” the hidden traffic that is already visiting your site, giving you a much more accurate and encouraging view of your brand’s reach.