iOS ATT Opt-Out Recovery focuses on improving measurement for users who decline App Tracking Transparency consent. Server-side and aggregated data models help recover performance insights without identifying individual users. This allows marketers to evaluate campaigns accurately while respecting Apple’s privacy rules.

Key Points
• Reduces data loss caused by ATT opt-outs
• Uses aggregated and modeled attribution signals
• Maintains compliance with Apple privacy policies
• Improves mobile campaign performance visibility