Abandoned cart recovery is an ecommerce strategy that identifies shoppers who add items to their online shopping cart but leave before completing the purchase, then re-engages them through targeted emails, retargeting ads, or on-site prompts.
This technique relies on tracking technologies including cookies, session identifiers, and email capture to recognise returning visitors and reconnect them with their abandoned items. Abandoned cart rates average around 70% across industries, making recovery campaigns a significant revenue opportunity for online retailers.
Abandoned cart recovery inherently involves collecting and processing personal data, including browsing behaviour, email addresses, and purchase intent. Under the GDPR and ePrivacy Directive, this tracking requires valid consent.
Businesses must ensure that the cookies used for cart identification are disclosed in their cookie policy and that consent is obtained before they are set. Sending recovery emails also requires a lawful basis, typically consent or legitimate interest, depending on the jurisdiction and the business’s relationship with the customer.
Seers.ai enables ecommerce businesses to implement cart recovery while maintaining full privacy compliance. By categorising cart-tracking cookies appropriately and collecting granular consent, Seers ensures that recovery mechanisms only activate for users who have opted in. Integration with Google Consent Mode v2 allows your retargeting tags to fire only when consent has been granted, protecting both your customers’ privacy and your business from regulatory risk.
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