Data minimisation is a core principle of the GDPR that requires organisations to collect and process only the personal data that is strictly necessary for a specified purpose.
Article 5(1)(c) of the GDPR states that personal data must be adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed. This principle applies across the entire data lifecycle, from initial collection through storage and eventual deletion. It means businesses should regularly review the data they gather and eliminate any collection that exceeds what is genuinely needed.
Implementing data minimisation involves auditing your data collection points, including website forms, cookies, analytics scripts, and third-party integrations. Each data element should be mapped to a specific, documented purpose. If a cookie collects data that serves no defined purpose, it should be removed.
Similarly, registration forms should only request information essential to the service being provided. Regular data audits and retention reviews help ensure ongoing compliance with the minimisation principle.
Seers.ai helps businesses apply data minimisation by categorising cookies and tracking scripts by purpose and allowing granular user consent. When users decline non-essential cookie categories, those scripts are automatically blocked, preventing unnecessary data collection.
Seers’ cookie scanning technology identifies all cookies on your website, making it easy to audit and remove those that collect data beyond what is necessary. This automated approach simplifies compliance with the GDPR’s minimisation requirements.
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