Tracking technologies (cookies, pixels, local storage) that are not strictly necessary for the basic, requested functionality of the website.

Deployment of Non-essential Trackers, which includes almost all analytics, advertising, and personalization pixels, is strictly forbidden under GDPR (ePrivacy Directive) until explicit, opt-in consent is obtained.

This mandates the technical use of Category-based Script Blocking via a CMP. They are the primary focus of enforcement actions concerning illegal data processing.

Seers.ai’s solution categorises and automatically blocks these trackers to remove the technical compliance risk for the organization.