If you’ve noticed your website traffic looks lower than it actually is, ad blockers are likely the culprit. Many people use extensions that automatically block common tracking scripts. To recover this “lost” data, you need to shift your tracking to the server.

Since ad blockers live in the browser, they can only block what the browser does. They can’t see the communication happening between your server and your analytics platform. By making this switch, you can “rescue” up to 30% of your data that was previously being hidden.

This gives you a more honest look at your ROI and helps you make better decisions based on the full picture, not just the “unblocked” portion of your audience.