The General Data Protection Regulation (GDPR) is the European Union’s comprehensive data protection law that came into effect on May 25, 2018. It governs how organisations collect, store, process, and share personal data of individuals within the EU and EEA.
The GDPR is built on seven core principles: lawfulness, fairness and transparency; purpose limitation; data minimisation; accuracy; storage limitation; integrity and confidentiality; and accountability. Any organisation worldwide that processes data of EU residents must comply, regardless of where that organisation is based, making the GDPR one of the most far-reaching privacy regulations in existence.
GDPR compliance requires businesses to obtain valid consent before processing personal data, maintain records of processing activities, appoint a Data Protection Officer where necessary, conduct Data Protection Impact Assessments for high-risk processing, and implement technical and organisational measures to protect data.
Websites must present clear cookie consent banners that allow users to accept or reject different categories of cookies. Non-compliance can result in fines of up to 20 million euros or four percent of annual global turnover, whichever is higher.
Seers.ai provides a fully featured consent management platform designed for GDPR compliance. The platform handles cookie consent collection, maintains auditable consent records, supports granular cookie categorisation, and integrates with Google Consent Mode v2 to ensure tags only fire based on user preferences.
Seers automatically scans your website for cookies, generates compliant privacy policies, and adapts consent banners to meet jurisdiction-specific requirements, making GDPR compliance straightforward and maintainable.
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