Linear Attribution is an attribution model that assigns equal value to each touchpoint in a customer journey leading to a conversion. For instance, if a customer interacts with three marketing channels before purchasing, each channel receives one-third of the credit.

This approach is simple and fair, giving insight into all interactions rather than just the last one. Marketers use linear attribution to understand the overall impact of campaigns across multiple channels. It helps businesses allocate budget fairly, optimize content, and improve cross-channel performance.

Linear Attribution is useful for analyzing long or complex customer journeys. By valuing every touchpoint equally, companies can make informed decisions about marketing strategies, increase ROI, and ensure that no channel is overlooked in measuring campaign effectiveness.