The specific requirements for obtaining user permission or providing opt-out mechanisms for the “sale or sharing” of personal data under CCPA/CPRA.

CCPA/CPRA primarily mandates an opt-out mechanism for the ‘sale or sharing’ of data, often satisfied by a “Do Not Sell or Share My Personal Information” link and honoring the Global Privacy Control (GPC) signal.

This is a crucial distinction from GDPR’s default ‘opt-in.’ Operationally, this requires a CMP to geo-locate users and present the appropriate banner (opt-out for California, opt-in for EU).

Seers.ai’s platform provides this geographic targeting and the necessary opt-out functionality.