CCPA Data Compliance means aligning business data collection and sharing practices with the California Consumer Privacy Act. It ensures consumer rights like access, deletion, and opting out of data sales are respected.

Key points:
• Protects Californian consumers’ personal data rights
• Reduces risk of heavy penalties and lawsuits
• Builds trust with U.S. customers
• Requires clear opt-out options and disclosures

A U.S. retail website ensures CCPA compliance by adding an opt-out button labeled “Do Not Sell My Personal Information” on its homepage.