DPDP Act Compliance refers to aligning data practices with India’s Digital Personal Data Protection Act. It mandates lawful purpose, user consent, data minimisation, and secure handling of personal data. For digital analytics, this means limiting unnecessary data collection, respecting consent signals, and enabling user rights such as data access and deletion. Server-side tagging helps organisations meet DPDP obligations by controlling data flow centrally.

Key Points
• Consent-driven data processing
• Purpose limitation enforcement
• Data minimisation requirements
• User rights and accountability