This strategy involves making your tracking looks like a native part of your website. Ad blockers maintain “blocklists” of known third-party tracking domains. By using your own domain (like tracking.yourwebsite.com) to collect data, you are using a “first-party” context. The ad blocker sees this as a functional part of your site rather than a sneaky third-party tracker.

This allows you to collect essential business data without being caught in the net of privacy tools. It’s not about “tricking” the user; it’s about using your own infrastructure to ensure your business stays visible to itself while still adhering to the privacy preferences the user has set.