Pinterest Conversions API allows businesses to send website or offline conversion events directly to Pinterest through a server connection. This method improves tracking accuracy because it does not rely only on browser cookies. Businesses use the API to track actions like purchases, sign-ups, and checkouts.

Pinterest recommends using Conversions API together with the Pinterest Tag for better reporting and attribution. Server-side tracking can also help reduce data loss caused by browser privacy restrictions. Businesses should make sure they collect valid user consent before sharing data with Pinterest.

Seers AI can help companies manage cookie consent and user preferences before sending data through Pinterest Conversions API.