Transparency and Consent Framework (TCF) 2.0 is a GDPR-compliant framework developed by IAB Europe to standardize how websites and advertisers collect, manage, and communicate user consent and data preferences. It replaced the original TCF 1.1 and introduced greater flexibility for publishers and transparency for users.

Key Features

• Granular Consent: Users can give or deny consent for specific data processing purposes.

• Publisher Controls: Publishers can control which vendors operate on their site and how.

• Vendor Disclosure: Vendors must disclose how they process personal data.

• Support for Legitimate Interest: TCF 2.0 allows users to object to data processing based on legitimate interest, not just consent.

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Why It Matters

TCF 2.0 bridges the gap between websites, advertisers, and third parties by creating a shared language of consent. It helps organizations stay compliant with GDPR and ePrivacy Directive, especially in programmatic advertising environments. CMPs (Consent Management Platforms) use TCF 2.0 to automate consent collection and ensure transparency.