Seers Glossary

Seers.AI, a pioneer in AI-driven cookie consent solutions, empowers organisations of all sizes globally with high-end tools and outstanding support. From automated cookie-auditing to optimized consent strategies, our innovative approach sets new standards for user trust, compliance, and transparency.

Glossary - Privacy & Cookie Consent Terms | Seers.AI

Essential Cookies

Essential cookies enable core website functionality like security, network management, and accessibility. These cookies cannot be disabled through consent banners.

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Non-Essential Cookies

Non-essential cookies include tracking, analytics, and marketing cookies. They require user consent under privacy laws like GDPR and can be disabled by choice.

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First Party Cookies

First-party cookies are stored by the website you’re visiting. They support essential features like login, preferences, and secure user sessions.

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Third Party Cookies

Third-party cookies are set by external domains to track user behavior across websites. They are mainly used for advertising, analytics, and cross-site tracking.

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Tracking Cookies

Tracking cookies monitor user activity across websites to collect data for advertising, analytics, or profiling. They require user consent under most privacy laws.

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Strictly Necessary Cookies

Strictly necessary cookies are essential for a website’s basic functionality, such as security, login, and navigation. No consent is required to use them.

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Risk Tech

Risk Tech refers to technologies that identify, assess, and manage risks, especially in compliance, cybersecurity, and operational processes for modern digital enterprises.

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PII Data Discovery

PII Data Discovery identifies personal information across systems to ensure compliance with privacy laws and reduce risks of unauthorized access or data breaches.

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Data Governance Automation

Data governance automation uses technology to enforce data policies, improve accuracy, and streamline compliance across systems without manual intervention or risk of error.

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Third Party Intelligence

Third Party Intelligence monitors vendors and partners for risks, privacy gaps, or compliance issues, helping businesses make informed decisions and protect sensitive data.

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Active Data Governance

Active Data Governance enforces policies in real time, ensuring continuous compliance, reducing manual oversight, and maintaining trusted data across dynamic business environments.

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Privacy Maturity Model

A Privacy Maturity Model helps organizations assess and improve their privacy practices through defined stages, from ad hoc to fully optimized compliance operations.

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Glossary - Privacy & Cookie Consent Terms | Seers.AI

Compliance Digital

Compliance digital refers to using technology and automation to ensure organizations meet legal, regulatory, and internal policy requirements efficiently and continuously across digital operations.

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Data Enablement Platform

A data enablement platform empowers organizations to securely access, share, and use data across systems—enhancing compliance, decision-making, and collaboration through governed.

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LkSG Software

LkSG software automates risk identification, monitoring, and reporting across supply chains, helping companies comply with Germany’s supply chain due diligence law efficiently.

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DSGVO Software

DSGVO software helps businesses comply with EU data protection rules by automating consent, rights requests, records management, and privacy reporting under the GDPR framework.

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CMP Rates

CMP rates measure how effectively a Consent Management Platform (CMP) captures user consent preferences, impacting data collection, compliance, personalization, and marketing performance.

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SPI Data Privacy

SPI data privacy focuses on protecting sensitive personal information—such as health, biometric, or religious data—under stricter legal requirements in privacy regulations like GDPR.

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POPIA

POPIA is South Africa’s data protection law that governs how organizations collect, process, store, and share personal information to protect individuals’ privacy rights.

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HIPAA

HIPAA is a U.S. law that safeguards individuals’ health information by setting privacy, security, and breach notification standards for healthcare providers and related organizations.

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TPRM

TPRM is the process of identifying, assessing, and mitigating privacy, security, and compliance risks associated with external vendors, suppliers, and service providers.

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POPIA Compliant

Being POPIA compliant means following South Africa’s data protection law by processing personal information lawfully, securely, and transparently in line with data subject rights.

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Cookie Syncing

Cookie syncing is a technique used by ad tech companies to match user identities across different platforms for targeted advertising and cross-site behavioral tracking purposes.

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TCF 2.0

TCF 2.0 is an industry standard by IAB Europe that helps websites collect and manage user consent in compliance with GDPR and ePrivacy rules.

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TCF 2.2

TCF 2.2 updates IAB Europe’s consent framework by simplifying purposes, enhancing transparency, and aligning with stricter regulatory expectations like those from the Belgian DPA.

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Law 25

Law 25 is Québec’s updated privacy law requiring businesses to protect personal data, ensure transparency, and comply with stricter consent and breach notification rules.

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Maryland Privacy Law

Maryland Privacy Law, passed in 2024, gives consumers rights over personal data, limits data sales, and imposes strict compliance rules on businesses handling sensitive information.

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Probabilistic Attribution

Probabilistic attribution uses statistical models and device signals to estimate user behavior across channels when direct tracking isn’t possible due to privacy restrictions.

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Custom Data Layer

A custom data layer stores structured user interaction data on websites, enabling consistent tracking, consent management, and integration with analytics or compliance platforms like CMPs.

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PDPA Thailand Compliance

PDPA Thailand is the country’s data protection law requiring businesses to manage personal data lawfully, gain consent, and protect user rights with strict enforcement measures.

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Glossary - Privacy & Cookie Consent Terms | Seers.AI

GDPR vs PDPA

GDPR and PDPA are privacy laws from the EU and Thailand, respectively, sharing core principles but differing in scope, enforcement, consent standards, and regulatory structure.

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LGPD vs GDPR

LGPD and GDPR are Brazil’s and the EU’s data privacy laws, with shared foundations but distinct enforcement models, legal bases, and regional compliance obligations.

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GDPR vs China PIPL

GDPR and China’s PIPL both protect personal data but differ in scope, enforcement style, government control, and cross-border transfer rules businesses must navigate carefully.

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UID2 (Unified ID 2.0)

UID2 is a privacy-focused advertising identity solution that replaces third-party cookies using encrypted email-based IDs to support consent-driven, personalized digital advertising.

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Profiling in CPRA

Profiling in CPRA refers to automated data analysis used to evaluate a consumer’s behavior, preferences, or characteristics—impacting decisions like advertising, credit, or services.

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Data Enablement Platform

A data enablement platform empowers organizations to securely access, manage, and utilize data across teams—driving insights, compliance, collaboration, and smarter business decisions.

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LkSG Software

LkSG software automates supplier risk assessment, monitoring, and reporting under Germany’s Supply Chain Due Diligence Act, supporting legal compliance and sustainable supply chain management.

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DSGVO Software

DSGVO software helps businesses automate compliance with Germany’s data protection law, ensuring lawful data handling, user rights management, documentation, and GDPR-aligned processes.

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CMP Rates

CMP rates refer to consent rates collected through Consent Management Platforms, indicating how many users accept, reject, or ignore privacy choices under compliance laws.

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Glossary - Privacy & Cookie Consent Terms | Seers.AI

Data Science Model Governance

Data Science Model Governance ensures machine learning models are secure, fair, compliant, and traceable throughout their lifecycle across development, deployment, and monitoring stages.

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Data Governance ROI

Data Governance ROI measures the financial and strategic benefits gained from implementing data governance practices, including compliance, data quality, efficiency, and risk reduction.

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CMMC Tools

CMMC tools help organizations assess, manage, and ensure compliance with the Cybersecurity Maturity Model Certification required by the U.S. Department of Defense.

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Trust Support

Trust support includes processes, tools, and communication that help organizations build and maintain customer trust in their data privacy and compliance practices.

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Vigilant Monitoring

Vigilant monitoring refers to continuous oversight of data, systems, and processes to detect compliance issues, security threats, or policy violations in real time.

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Cyber Insurance & GDPR

Cyber insurance helps businesses mitigate financial losses from data breaches and supports GDPR compliance by covering risks related to personal data protection failures.

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Privacy Sheet

A Privacy Sheet is a concise summary outlining how an organization collects, uses, and protects personal data, supporting transparency and GDPR compliance.

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Metadata Automation

Metadata automation is the use of tools to systematically capture, manage, and update metadata across systems, improving data quality, discovery, and compliance.

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DORA Ready

“DORA Ready” refers to an organization’s preparedness to meet the Digital Operational Resilience Act (DORA) standards for ICT risk management in financial services.

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