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The Utah Consumer Privacy Act (UCPA) gives residents rights to access, delete, and obtain copies of their personal data, as well as opt out of targeted advertising and data sales. It applies to businesses meeting revenue or data-processing thresholds and mandates transparency in handling personal information.
The UCPA was signed into law on March 24, 2022, and took effect on December 31, 2023. It is enforced by the Utah Attorney General after a 30-day cure period for businesses to address violations.
To ensure compliance with UCPA, businesses should:
Failing to comply with the CPA can result in:
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