The EU Digital Omnibus Directive (Directive 2019/2161) is a legislative package that modernises European consumer protection laws for the digital economy. It amends four existing EU directives to address challenges specific to online commerce, digital services, and data-driven business models.
The directive recognises that personal data has become a form of payment for digital services and extends consumer protection rules to transactions where consumers provide personal data instead of monetary payment. This means that free services funded by personal data are now subject to the same consumer rights as paid services, including withdrawal rights and pre-contractual information requirements.
The EU Digital Omnibus has significant implications for businesses that collect personal data through cookies, analytics, and marketing technologies. If your website offers services in exchange for personal data, you must provide the same transparency and consumer rights as if you were charging money.
This includes informing users about data processing practices, providing withdrawal rights, and ensuring that personalised pricing is disclosed. The directive’s penalties of up to four percent of turnover align with GDPR enforcement levels, underscoring the regulatory importance of compliance.
Seers.ai addresses the transparency requirements that underpin both the EU Digital Omnibus Directive and the GDPR. By providing clear, fair consent interfaces and detailed privacy disclosures, Seers helps businesses meet their consumer protection and data privacy obligations simultaneously.
The platform’s documentation capabilities support the enhanced disclosure requirements introduced by the omnibus directive.
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