The amzn_country cookie stores the country or region associated with a visitor’s session on Amazon or a website that integrates Amazon services. Amazon uses this value to direct users to the correct regional marketplace, display prices in the local currency, show relevant shipping options, and apply region-specific promotions.
The cookie is typically set when a user first visits an Amazon property or when an Amazon widget loads on a third-party site, and it persists across sessions so that the localisation preference is remembered on return visits.
Whether amzn_country requires consent depends on how it is classified and where it is set. If the cookie is set on your own domain by an embedded Amazon widget, it functions as a first-party cookie. If its sole purpose is localisation, a functionality that serves the user rather than tracking them, it may qualify as a strictly necessary or functional cookie that does not require consent under GDPR.
However, if the cookie is set by an Amazon third-party domain or carries any tracking identifiers beyond localisation data, it falls into the preferences or marketing category and consent is required.
Seers’ cookie scanner detects amzn_country and flags it for categorisation review. If your implementation uses the cookie purely for localisation with no cross-site tracking component, you can classify it as a functional cookie in the Seers dashboard, allowing it to load without consent.
If the scanner detects that the cookie is set by a third-party Amazon domain and may carry additional tracking data, Seers.ai recommends categorising it under preferences or marketing, ensuring that it is gated by the visitor’s consent choice. This nuanced approach avoids both over-blocking functional features and under-blocking tracking mechanisms.
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