Microsoft Clarity Consent API: A Quick Start Guide for Businesses

How will your business track analytics if consent rules cut off your data flow?

From 31 October 2025, Microsoft Clarity will enforce stricter consent requirements for users in the EEA, UK, and Switzerland. Compliance is no longer optional; without proper consent integration, your Clarity data may be incomplete and potentially unlawful.

This blog will explain Microsoft Clarity Consent API (also known as Consent V2), how it works, and the technical requirements to help your business meet compliance requirements effectively and seamlessly.

Microsoft Clarity and the Consent API

Overview of Microsoft Clarity

Microsoft Clarity is a free analytics tool that helps businesses understand how users interact with websites. Its features include:

Heatmaps: Track clicks, scrolls, and engagement.
Session recordings: Replay real user journeys.
Insights: Identify usability issues and engagement gaps.

These insights are vital for improving conversions, user experience, and decision-making. But with growing data privacy laws, such analytics must align with legal requirements.

The Role of the Consent API (Consent V2)

Microsoft Clarity recently introduced an updated consent framework known as Consent API, also known as Consent V2. It ensures that tracking begins only after a user grants consent.

With Consent V2, businesses must send consent signals for two storage types:

analytics_storage → Tracks behavioural data.
ad_storage → Enables ad-related data sharing.

If denied, Clarity automatically switches to limited functionality. This prevents unauthorised collection and aligns with GDPR, CCPA, and similar global data privacy laws.

How the Consent API Works

Consent Workflow Explained

The Consent API follows a straightforward, step-by-step workflow that ensures proper consent management:

User visits your website and interacts with a cookie banner.
User accepts, declines, or sets preferences, then Banner sends consent choices to the Consent API.
API updates Clarity with consent signals.
Clarity enables or limits tracking based on the choice.

This workflow ensures that all user consent preferences are respected and tracked correctly.

Example Cases

Case 1: A visitor rejects cookies. → Clarity tracks in limited mode, with no personalised insights.
Case 2: A visitor accepts cookies. → Clarity collects data lawfully, enabling full analytics features.
Case 3: A visitor allows analytics but declines ad tracking. → Clarity collects behavioural data only, while ad-related data is blocked.

Technical Requirements in Consent V2

The new Consent V2 requires businesses to explicitly set consent for ad_storage and analytics_storage. Below is the core implementation snippet:

				
					window.clarity('consentv2',{
   ad_Storage: "granted | denied", 
   analytics_Storage: "granted | denied" 
});

Full Consent Granted - Snippet

				
					window.clarity('consentv2', {
ad_Storage: "granted",
analytics_Storage: "granted" 
});

Consent Denied - Snippet

				
					window.clarity('consentv2', {
ad_Storage: "denied",
analytics_Storage: "denied"
});

Mixed/Partial Consent - Snippet

				
					window.clarity('consentv2', {
ad_Storage: "granted",
analytics_Storage: "denied"
});

To simplify compliance, your CMP must fully support this snippet set, so you do not need to write or manage code manually. It ensures that Clarity accurately receives the user’s consent decisions for tracking.

Best Practices for Using Microsoft Clarity Consent API

Implementation Do’s

Before using the Clarity Consent API, ensure the following points:

Use a Consent Management Platform (CMP) to automate signals and eliminate the need for manual coding.
Test consent workflows across browsers and devices.
Keep detailed consent logs and update your privacy policy regularly.

After implementation, verify that all consent signals are properly sent to Clarity to maintain compliance.

Mistakes to Avoid

Before you start, review potential pitfalls when using the Microsoft Clarity Consent API:

Ignoring differences between GDPR and CCPA consent requirements.
Handling consent manually, increasing error and compliance risks.
Delaying integration until after the 31 October 2025 deadline.

Ensure you address these issues to stay fully compliant.

Integrating Microsoft Clarity with Seers Ai

Steps to Enable Microsoft Clarity

Seers Ai is an AI-powered CMP that automates consent collection and signals for Microsoft Clarity. To use the Microsoft Clarity Consent API with Seers Ai, you need to enable it by following the steps below:

Log in to your Seers Ai dashboard.
Go to Cookie Consent.
In Domain Manager, select your domain or add a new one.
Navigate to the Customise section.
Open the Preference tab.
Under the Frameworks section, toggle on the Microsoft Clarity Consent API Integration option.

Once enabled, Seers Ai will automatically manage user consent for Clarity tracking on your site. You are all set!

To effectively meet AI Act requirements, businesses must understand core responsibilities that ensure compliance, mitigate risks, and protect user data.

Why Choose Seers Ai

Seers Ai helps businesses streamline consent integration for Microsoft Clarity Consent V2. Key benefits include:

Syncs consent decisions with Consent V2 automatically.
Works across multiple regions and legal frameworks.
Requires no manual coding from your development team.

Real-time compliance across all domains.
Audit-ready reports for legal checks.
Avoids fines while maintaining lawful analytics.

Looking Ahead: Insights and Outlook

As the October 31st, 2025, deadline approaches, businesses must prioritise Microsoft Clarity Consent V2 integration. By respecting user consent and properly configuring consent signals, your business safeguards data integrity, avoids fines, and prepares for future privacy updates. Staying proactive now ensures analytics continuity and builds long-term trust with users.

Turn Consent into Clarity with
Seers Ai

Regulations and frameworks update constantly, but compliance doesn’t have to be complex. With just one click, Seers Ai enables Microsoft Clarity Consent API, ensuring effortless consent signals and accurate analytics without coding.

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Frequently Asked Questions (FAQs)

Websites must integrate the Clarity Consent API to ensure user consent signals are communicated properly. Without it, analytics may run without permission, creating compliance risks under data protection laws. Integrating the API ensures Microsoft Clarity respects user preferences, prevents unauthorised tracking, and provides lawful, accurate insights. This is essential for businesses operating in multiple regions with strict privacy regulations.

How does the EU AI Act classify AI systems?

The Act categorises AI into three levels: banned AI (unacceptable risks like social scoring), high-risk AI (critical sectors such as recruitment or credit scoring requiring strict governance), and limited-risk AI (systems requiring transparency, such as chatbots or deepfakes).

By default, Microsoft Clarity requires consent before tracking. If a visitor declines cookies, Clarity should not record personal data. However, proper implementation of the Clarity Consent API is essential to enforce this. Without integration, Clarity scripts may attempt to run incorrectly, leading to compliance violations. Ensuring consent signals are correctly configured is the only way to make Clarity work lawfully across all regions.

Microsoft Clarity aligns with GDPR and CCPA by allowing websites to honour user consent choices through its Consent API. This ensures that data collection is conditional, transparent, and limited to lawful scenarios. It prevents unauthorised behavioural tracking, keeps records aligned with data minimisation principles, and supports regional compliance differences. For businesses, a correct setup ensures privacy obligations are met without disrupting user experience or analytics.

If the Clarity Consent API is not properly integrated, Microsoft Clarity may still attempt to capture user activity without verified consent. This creates major compliance risks under GDPR, CCPA, and other privacy laws. Incorrect implementation can also cause inaccurate analytics, misrepresenting user behaviour data. To avoid penalties and unreliable insights, businesses must ensure correct configuration and thorough testing of consent signalling before deployment.

Microsoft Clarity does not record personally identifiable information, but under GDPR and other laws, even anonymised behavioural tracking may require explicit consent. Consent is necessary because anonymised data can still reveal patterns that affect user privacy. With the Consent API, Clarity ensures data is only processed when lawful, making anonymisation an additional safeguard, not a replacement for compliance obligations.

Rimsha Zafar

Rimsha is a Senior Content Writer at Seers AI with over 5 years of experience in advanced technologies and AI-driven tools. Her expertise as a research analyst shapes clear, thoughtful insights into responsible data use, trust, and future-facing technologies.