BigCommerce server-side tagging helps ecommerce businesses send tracking events through a server environment instead of relying only on browser scripts. This can improve conversion tracking accuracy and reduce data loss caused by browser restrictions and ad blockers.

Many BigCommerce stores use Google Tag Manager server containers or Conversions APIs for platforms like Meta and Google Ads.

Server-side tagging also helps businesses control what customer data is shared with third parties. Ecommerce brands often combine server-side tracking with consent management to support privacy compliance.

Seers AI can help BigCommerce stores manage consent signals and privacy settings connected with server-side tagging.