UK GDPR marketing rules require businesses to process personal data lawfully and transparently when running marketing campaigns. Companies must clearly explain how they collect and use customer data. In many cases, businesses need valid consent before sending email or SMS marketing messages. Users must also have a simple way to withdraw consent.

Businesses should securely store customer data and avoid collecting more information than needed. UK GDPR works closely with PECR for electronic marketing rules. Many businesses use consent management platforms to record and manage user preferences.

Seers AI helps businesses manage marketing consent, cookie preferences, and privacy notices in a compliant way.