Are you collecting Microsoft Clarity data without proper user consent? If so, your analytics setup could be putting your business at legal risk. With stricter privacy enforcement across the EEA, UK, and Switzerland, getting consent right is no longer something you can push to the backlog.
From 31 October 2025, Microsoft Clarity requires valid consent signals before it can fully track user sessions. Businesses that fail to enable Clarity consent mode risk losing critical behavioural data, or worse, running into compliance penalties. The good news? Setting it up is far simpler than most people think.
This guide walks you through exactly how to enable Clarity consent mode using Seers. No coding required, no complex configurations. Just a clear, step-by-step process that gets you compliant and keeps your analytics accurate.
Before jumping into the setup steps, it helps to understand what Clarity consent mode actually does and why it matters for your website.
Consent V2 is the updated version of Microsoft Clarity’s consent framework. It introduces granular consent signals for two specific storage types: analytics_storage and ad_storage. Instead of the old all-or-nothing approach, Consent V2 lets users decide separately whether they allow behavioural tracking and ad-related data sharing. This is aligned with requirements under GDPR, CCPA, and other global privacy regulations.
Microsoft Clarity consent mode controls when and how Clarity tracks user behaviour on your website. It links directly to the consent choices your visitors make through your cookie banner. When a user grants consent, Clarity runs with full tracking, including heatmaps, session recordings, and behavioural insights.
When a user declines, Clarity switches to a limited mode. In this state, it does not set cookies or collect personalised data. This setup ensures your website respects every visitor’s privacy preferences without you having to manage each scenario manually.
Getting the setup right starts with having the right foundations in place before you begin the activation process.
You need an active Microsoft Clarity project linked to your website. If you have not set one up yet, head to clarity.microsoft.com and create a free account. Add your website domain and install the Clarity tracking script on your site. This is the base requirement before consent mode can work.
A consent management platform (CMP) handles the collection and communication of user consent on your behalf. It displays the cookie banner, records user preferences, and sends consent signals to tools like Clarity. Without a CMP, you would need to code and maintain consent logic yourself, which increases both effort and error risk. Seers is a CMP that supports direct integration with Microsoft Clarity Consent V2.
You will need login access to your Seers dashboard. This is where you manage domains, configure consent preferences, and toggle framework integrations. If you do not have a Seers account yet, you can register for free and add your domain within minutes.
Follow these steps to enable Clarity consent mode through the Seers platform. The entire process takes just a few minutes.
Go to the Seers login page and sign in with your registered credentials. Once logged in, you will land on your main dashboard where all your domains and consent settings are managed.
From the dashboard, click on the Cookie Consent section. This is where all your consent banner configurations and framework integrations live. It gives you full control over how consent is collected and communicated across your website.
Inside Cookie Consent, go to Domain Manager. Here you will see a list of all domains you have added. Select the domain where you want to enable Clarity consent mode. If your domain is not listed yet, click the option to add a new one and follow the prompts.
After selecting your domain, navigate to the Customise section. This area controls the detailed settings for your consent banner, including design preferences, text overrides, and framework-level integrations. This is where you will find the toggle for Clarity.
Within Customise, click on the Preference tab. This tab holds the settings for consent frameworks and integrations. It is where you connect third-party analytics tools like Microsoft Clarity, Google Consent Mode, and others to your consent banner.
Scroll down to the Frameworks section inside the Preference tab. You will see the Microsoft Clarity Consent API Integration option. Toggle it on. That is it. Once enabled, Seers will automatically manage consent signals for Microsoft Clarity on your website. The platform sends the correct consent values (granted or denied) for analytics_storage and ad_storage based on each visitor’s cookie banner choices.
Once the integration is active, the consent workflow runs automatically every time a visitor interacts with your cookie banner.
When a visitor accepts or declines cookies, Seers sends the corresponding consent signals directly to Microsoft Clarity using the Consent V2 API. There is no manual coding, no custom scripts, and no need for your development team to intervene. The signals cover both analytics_storage and ad_storage, giving Clarity the information it needs to behave correctly.
If a visitor grants full consent, Clarity runs with all features enabled. It records sessions, generates heatmaps, and provides complete behavioural insights. If consent is denied, Clarity enters a limited mode. It does not set cookies and does not collect personalised data. If a visitor grants analytics consent but declines ad tracking, Clarity collects behavioural data while blocking ad-related data sharing.
With consent mode active, you maintain a clean, lawful data pipeline. You avoid collecting data without permission, which reduces legal exposure. At the same time, you still gather meaningful insights from users who opt in. This balance is essential for businesses operating under GDPR, CCPA, and other privacy regulations.
Even a simple setup can go wrong if certain details are overlooked. Here are the most common pitfalls to watch for.
Choosing the right CMP makes a significant difference in how smoothly your consent setup runs and how reliably it performs over time. Seers is one of the best consent management platforms available for this purpose.
With Seers, enabling Clarity consent mode is a single toggle. There is no need to write JavaScript, edit tag configurations, or involve your development team. The platform handles all the technical communication between your cookie banner and Clarity’s Consent V2 API.
Seers supports multiple privacy frameworks out of the box. Whether your visitors are in the EU, UK, California, or Brazil, the platform adjusts consent behaviour to match the applicable regulations. This is especially important for businesses with a global audience that need to comply with GDPR, CCPA, LGPD, and other regional laws simultaneously.
Seers maintains detailed consent logs for every visitor interaction. These records are essential for demonstrating compliance during audits or regulatory reviews. You can access them at any time from your dashboard, giving your compliance and legal teams the documentation they need.
Understanding the effect on your data helps you plan better and set realistic expectations for your reporting. Businesses already using Google Consent Mode v2 will find this concept familiar.
When visitors grant both analytics and ad storage consent, Clarity operates without restrictions. You get complete session recordings, accurate heatmaps, and detailed engagement data. This is the ideal scenario for businesses that rely on behavioural insights to improve conversions and user experience.
Some visitors may allow analytics tracking but decline ad storage. In this case, Clarity collects behavioural data while blocking any ad-related data sharing. You still get useful insights, but your advertising integrations will not receive data from those sessions.
When consent is fully denied, Clarity enters a restricted state. It does not set cookies or collect personalised information. While this means fewer data points, it also means your business stays compliant. The trade-off is worth it, especially when weighed against the cost of regulatory penalties.
When you enable Clarity consent mode, you protect both your users’ privacy and your analytics data. The setup through Seers is quick, requires no technical skills, and works across multiple privacy frameworks. Businesses that act now avoid compliance gaps, maintain accurate behavioural insights, and build stronger trust with their visitors. Consent done right means better data and fewer risks.
Consent compliance does not need to slow your analytics down. With Seers, you can enable Clarity consent mode in just a few clicks. Automated consent signals, multi-region compliance, and zero coding keep your setup simple and your data reliable. Get started now and ensure your website is fully compliant.
START FREE TODAYClarity consent mode is specific to Microsoft Clarity and controls how Clarity tracks user behaviour based on consent signals. Google Consent Mode v2 serves a similar purpose but for Google tools like Google Analytics and Google Ads. Both frameworks use consent signals such as analytics_storage and ad_storage, but they operate independently. Your CMP should support both if you use analytics tools from both platforms.
No developer involvement is needed when using Seers. The entire setup is managed through the Seers dashboard. You log in, navigate to your domain settings, and toggle on the Microsoft Clarity Consent API Integration. Seers handles all the technical communication between your cookie banner and Clarity, so there is no manual coding or script editing required.
Your historical Clarity data remains intact. Enabling consent mode only affects how Clarity collects data going forward. Once active, Clarity will wait for valid consent signals before tracking sessions. Any data collected before activation stays in your Clarity dashboard and is not removed or altered by the consent mode integration.
Seers allows you to manage multiple domains from a single dashboard. However, you need to enable the Microsoft Clarity Consent API Integration separately for each domain. This ensures that consent settings are correctly applied per domain, which is especially important if different domains serve different regions with varying privacy requirements.
Clarity consent mode works globally, not just for visitors in regulated regions. While Microsoft enforces consent requirements specifically for EEA, UK, and Swiss users, enabling consent mode for all visitors is a best practice. It ensures consistent data handling regardless of where your audience is located, reducing compliance gaps as new regulations emerge worldwide.
There may be a reduction in data volume because Clarity will only fully track sessions where consent is granted. Visitors who decline cookies will not generate complete session data. However, the data you do collect will be fully compliant and more reliable. Many businesses find that lawful, consent-based data provides better quality insights than unconsented bulk data collection.
After enabling the integration in Seers, open your website in a browser and interact with the cookie banner. Use browser developer tools to check whether Clarity consent signals are being sent. You can also log into your Clarity dashboard to confirm that sessions are being recorded only when consent is granted. Testing across different consent scenarios helps ensure everything works as expected.
They are related but serve different purposes. Microsoft UET consent mode manages consent signals for Microsoft Advertising’s Universal Event Tracking tag, primarily used for ad conversion tracking. Clarity consent mode, on the other hand, controls behavioural analytics tracking. Both use consent signals, but they apply to different Microsoft tools and may need to be configured separately.
Rimsha ZafarRimsha is a Senior Content Writer at Seers AI with over 5 years of experience in advanced technologies and AI-driven tools. Her expertise as a research analyst shapes clear, thoughtful insights into responsible data use, trust, and future-facing technologies.
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