GDPR analytics tracking refers to how you collect website data — page views, sessions, user behaviour — from EU visitors while following the GDPR law.  Under GDPR, tools like Google Analytics count as personal data processors.

They use cookies to identify users and can record IP addresses and browsing behaviour. This means you need a valid legal basis — almost always explicit user consent — before turning on analytics for EU visitors.  Without consent: loading Google Analytics for EU users without consent is a GDPR violation.

Multiple national data protection authorities in Europe (including France’s CNIL and Austria’s DSB) have already ruled standard Google Analytics setups non-compliant.  The potential fines are significant — up to €20 million or 4% of global annual turnover, whichever is higher. 

How to set up GDPR-compliant analytics:

Use a CMP to block analytics cookies until consent is given. Enable IP anonymisation in GA4. Implement Google Consent Mode so GA4 uses aggregated modelling for non-consenting users instead of returning no data at all. 

Seers.ai integrates directly with Google Consent Mode V2. It blocks analytics scripts until consent is confirmed, passes correct consent signals to GA4, and helps you maintain useful traffic insights from EU visitors without breaking GDPR rules.