Global Privacy Control (GPC) is a browser-based privacy signal that tells websites a user does not want their data sold or shared. Some privacy laws, including laws in certain US states, recognize GPC as a valid opt-out request. When a browser sends the signal, websites should respect the user’s privacy preference automatically.

Businesses use consent management platforms to detect and process GPC signals correctly. GPC helps users control their privacy without manually changing settings on every website. Seers AI can help businesses recognize and manage Global Privacy Control signals as part of their privacy compliance process.