LinkedIn Conversions API allows businesses to send conversion data directly from their server to LinkedIn. This helps marketers track online and offline conversions more accurately.

Unlike browser-only tracking, server-side data sharing is more reliable when cookies are blocked or browsers limit tracking. Businesses use LinkedIn Conversions API to improve campaign reporting, lead tracking, and ad optimization.

LinkedIn also states that businesses should use the API in a privacy-compliant way and collect proper user consent before sharing data. Many companies combine the API with LinkedIn Insight Tag for better reporting.

Seers AI can help businesses manage consent preferences before sending data through LinkedIn Conversions API.