Multi-Touch Attribution is a method that looks at every step a customer takes before making a purchase. It shows which marketing channels, ads, or emails influence the sale.

This helps marketers see the full customer journey. Unlike last-click models, it values every touchpoint equally or based on importance. Marketers can use this data to spend money wisely and focus on channels that work best.

Multi-Touch Attribution can be applied across websites, emails, social media, and ads. It improves decision-making by giving a complete picture of how marketing drives revenue. With proper tracking, businesses can increase ROI and reduce wasted ad spending.