Reddit Conversions API helps advertisers send conversion data directly from their server to Reddit Ads. This improves attribution and campaign measurement when browser tracking is limited.

Businesses use Reddit Conversions API to track purchases, leads, app installs, and other actions. Because the data is shared from a server environment, tracking can be more stable than browser-only pixels. Reddit recommends combining server-side and browser tracking for stronger event matching.

Businesses also need to respect privacy laws and gain consent before sharing personal data with advertising platforms. Seers AI can help businesses build privacy-friendly consent flows that support Reddit Conversions API setups.