Effectively manage electronic communications, respect user privacy, and ensure compliance with AI-powered automation. Seers AI offers an AI auto-setting, 1-click compliance solution to help you meet PECR requirements without manual effort.
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The Privacy and Electronic Communications Regulations (PECR) govern how organisations can use electronic communications such as emails, text messages, and cookies to interact with individuals. PECR sets strict rules for marketing, tracking technologies, and data security.
In the UK, PECR works alongside the UK GDPR and the Data Protection Act 2018 to protect user privacy, requiring consent for direct marketing, cookies, and other electronic communications. Updated provisions continue to ensure transparency, user choice, and responsible digital engagement.
To comply with PECR and best practices for electronic communications, follow this checklist:
Neglecting PECR compliance exposes organisations to:
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