A privacy policy for Amazon sellers is a legal document that discloses how a seller collects, uses, stores, and shares personal data obtained through their Amazon storefront, external website, or other sales channels.
Amazon requires sellers who operate external websites or collect customer data outside of Amazon’s platform to maintain a compliant privacy policy.Even sellers who operate exclusively within Amazon’s marketplace handle personal data, including customer names, shipping addresses, and order details, that is subject to privacy regulations.
While Amazon’s own privacy policy covers transactions on the marketplace, sellers who communicate with customers, run external marketing, or maintain their own websites must have their own privacy policy to cover those activities.
A compliant privacy policy for Amazon sellers should cover: the types of personal data collected (names, addresses, email, payment information), the purposes of collection (order fulfilment, customer service, marketing), how data is stored and protected, whether data is shared with third parties (fulfilment centres, marketing tools), how long data is retained, and how customers can exercise their rights (access, deletion, opt-out).
Sellers targeting customers in the EU must comply with the GDPR, while those selling to US customers may need to comply with state-level laws like the CCPA. International sellers often need a policy that addresses multiple jurisdictions.
Seers‘ privacy policy generator can create a tailored privacy policy for Amazon sellers that covers marketplace activities, external website data collection, and multi-jurisdictional requirements. Combined with Seers’ cookie consent management for external seller websites, it provides Amazon sellers with a complete privacy compliance toolkit that meets both Amazon’s requirements and applicable data protection laws.
