Encryption-based consent refers to the practice of encrypting consent signals and related data throughout the collection, transmission, and storage process.
When a user grants or denies consent on a website, that preference is transmitted to servers, stored in databases, and shared with third-party analytics or advertising platforms. Without encryption, these consent signals can be intercepted, tampered with, or altered, potentially leading to unlawful data processing.
Encryption ensures that consent records remain authentic and unmodified, providing a reliable chain of evidence for compliance purposes.
Regulators expect organisations to demonstrate that consent was freely given and accurately recorded. If consent records can be disputed due to a lack of data integrity protections, the legal basis for processing personal data may be undermined.
Encrypting consent signals at rest and in transit adds a layer of security that strengthens your compliance posture. This is particularly important for organisations subject to the GDPR, where accountability and data protection by design are mandatory principles.
Seers.ai employs encryption across its consent management infrastructure to protect the integrity of user consent preferences. Consent signals are encrypted during transmission and stored securely, ensuring they cannot be altered after collection.
This approach supports GDPR accountability requirements and provides robust evidence during regulatory audits. Combined with Google Consent Mode v2 integration, Seers ensures that encrypted consent signals accurately govern which tags fire on your website.
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