Enhanced Conversions use hashed first-party data, such as email or phone number, to improve conversion matching when cookies fail. Data is encrypted before being sent, ensuring privacy while increasing attribution accuracy. This method is especially effective in server-side environments where data quality and consent control are stronger. It helps recover lost conversions from ad blockers and browser restrictions.

Key Points
• Uses hashed first-party identifiers
• Improves attribution accuracy
• Privacy-safe data matching
• Works best with server-side tagging